Do we want a brand character?

I know we are in danger of 'copying' Moomah with this one but I did like the idea of a brand element which is totally forcused at kids but cool enough that adults can appreciate it.

With the Curiosity angle it seems to throw up a whole wealth of possible 'curious' characters - off the top of my head now (and this is where you probably see a slightly odd side to me):

Chester the Cat - not to be confused with the Cheshire Cat (from Alice and Wonderland). Whilst the Cheshire Cat observed that things were getting 'curioser and curioser', Chester likes to be 'curioser and curioser'. Chester has a northern accent (the Chester accent is a mild version of the Liverpool accent)and is always poking his nose into new and interesting places and different foods. He loves meeting new people and hanging out with his 'band', The Cat-astrophes who he cat-a-wauls with late at night.

or

Curious Colin - A slightly nerdy gentleman, works in an office by day but by night and weekend he is Curious Colin - a spandex clad guy on a mission to find fun curiosities.

This might be a random idea - not even sure I like it myself - I'm blaming early morning ....